How To PR Your Pop-Up Shop
The best practices for getting your pop-up shop in the press.
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Inside this how-to guide, we’ll show you how to plan press for your pop-up well in advance. It’s okay if you’re not rubbing shoulders with journalists just yet, we will also advise on how to create a buzz on a budget. You’ll find tips on planning a PR calendar, nailing your socials and writing your own press releases.
What’s inside?
• How to plan a press campaign
• Press release template
• Social media tips