Sowvital

Founded by Jack Lewis, Sowvital was born out of a love for nurturing house plants and a curiosity for understanding how the right nutrients could help them thrive. What started as blending fertiliser formulations at home and sharing them with friends became Sowvital’s ritualistic and scientifically-driven philosophy. Now, creating modern plant food formulas for the metropolitan gardener and educating a community of plant lovers is at the core of what they do. In the summer of 2022, Sowvital brought their brand to life in the East End, launching their first pop-up shop on Redchurch Street, Shoreditch. With an enchanting plant set up and a signature scent guiding their unique in-store atmosphere, the shop was a hit with both plant lovers and curious passersby.