PALOMA WOOL

Paloma Wool has evolved from an Instagram fashion project into a now globally recognised brand. Launched in 2014, by Paloma Lanna, the Barcelona-based brand’s sell-out collections of soft linens, graphic weaves and Mediterranean colour palettes are presented through minimally styled, ethereal imagery which have become its signature, and also a signature of they way the brand styles it many pop-up shops. In January, the brand opened their doors to their London store, just one stop on their global pop-up tour to showcase their newest collection.